Read more about BlueFocus. While the pandemic caused traditional ad spending to decline in , economic rebound and return to live events will spur intense ad growth this year.
Of that, With many upstarts making their way into the market, dedicated to pushing unique digital channels, incumbents will need work quickly and efficiently to keep up with the changing landscape, evolving tech, and new trends. They are also dedicated to attracting and retaining the right talent while evolving and maintaining a competitive offering. You can opt-out at any time.
Insider Intelligence August 04, Powerful data and analysis on nearly every digital topic Become a Client. Want more research? Advertising dollars have shifted toward digital. Do you work in the Ecommerce and Retail industry? Get business insights on the latest tech innovations, market trends, and your competitors with data-driven research. We looked at the top advertising agencies and marketing companies worldwide by revenue.
Learn more about WPP. Interpublic Group of Cos. Learn more about Dentsu. Data continues to be a big focus for all four, with connected TV and ecommerce also frequently cited as sources of growth. And all four reported a return to growth in most brand categories, with travel remaining the exception. Omnicom, the only of the four not to post positive organic growth in Q1, topped the charts this time around. Its organic growth of IPG ranked second, posting And the other two were close behind, with WPP and Publicis reporting Shareholders seem pleased with these figures, as all four holding groups have seen their share price rise since Omnicom, the first of the big four to report, released its results.
As was the case in Q1, there were distinct differences in the markets where each of the agency groups saw their strongest growth. In the US, all four companies saw fairly similar levels of organic growth. Omnicom had the highest at But elsewhere there was more variation. For Omnicom, the Asia Pacific region was particularly strong, seeing organic growth of But for Publicis and IPG, growth was much slower, at For Omnicom, the only other group to give a figure for the region, growth sat much lower at In terms of specific growth drivers, many of the trends across the four agency groups were somewhat unsurprising.
Media agencies, and particularly revenues from digital media, were picked out as strong performers across all four media groups. Related Articles. Top 3 Pricing Strategies for your Marketing Agency. Interview With Chacho Puebla. Ideas in the Real World of Advertising. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Do not sell my personal information. Cookie Settings Accept.
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