When people are searching for a great local business, Yelp provides nearby recommendations and acts as a local business directory. Yelp offers all businesses the opportunity to attract customers through online word of mouth to reach people who are actively searching and intending to make a purchase. So whenever people are searching for a great local business, Yelp will most likely be a part of the conversation. The best time to create a Yelp page is when you open for business.
Although, you can submit a new page up to a month before your open date. Here are the simple steps:. Legal Questions. Searching Yelp. Yelp for Developers. Terms of Service. Content Guidelines. How can we help? This could be a good indicator of when to run future marketing campaigns.
Example of the Yelp dashboard Source: LinkedIn. Yelp offers businesses the option to upgrade their profiles using enhanced, premium page features and Yelp Deals. The enhanced features include the addition of a call to action button, the inclusions of an enhanced photo gallery, and the removal of profile ads. Additionally, Yelp Deals allows you to offer exclusive deals on your profile, such as a discount or gift certificates, to monetize your account.
Enhanced business page features include the ability to add a call to action button, remove competitor ads from your profile page, and use an enhanced image gallery. A call to action CTA button is a button on your page that gives visitors a way to interact with your business by performing a certain action.
Example of a call to action button on a Yelp business page. To keep the focus on your business, you can choose to remove competitor ads from your page.
The enhanced photo gallery option allows businesses to select the order that their photos display in their photo gallery. This gives businesses the ability to control what visitors see when they visit their page.
For example, a business may use this feature to showcase the professional photos they uploaded first. Otherwise, their photos may display after user-submitted photos, which may be low-quality and unflattering. Example of a Yelp business page with an enhanced photo gallery. Yelp Deals are prepaid vouchers and gift certificates businesses use to monetize their profiles. Learn more about Yelp Deals. Example of a Yelp business page offering gift certificates.
Yelp advertising allows businesses to increase profile traffic, thereby attracting new customers. It achieves this through pay-per-click PPC ads that position your profile at the top of search results.
For more information, contact a Yelp Ad specialist at Example of sponsored pages in Yelp search results.
Businesses tend to have a love-hate relationship with Yelp. While some love the free exposure and social proof it provides, others dislike how much bad reviews can impact them and that Yelp Ads are costly. Yelp for business has some very strong pros. These can make it a very affordable and effective way to market your business. The cons of Yelp for business are light compared to its pros. The top cons include the impact of negative reviews, the time it takes to manage another platform, and the cost to advertise on Yelp.
The cons, such as bad reviews, can even serve as an opportunity to get customer feedback that can be used for making business improvements. Most importantly for small businesses, Yelp can be used for free as a way to draw in new customers. For Yelp to be an effective marketing tool for your business, you need to manage it strategically. This includes providing helpful and timely responses to all reviews, optimizing your business page, and using Yelp advertising to increase your return on investment.
For more insight, we asked the pros for their advice on how small businesses can best use Yelp for business. Block those immediately! A: A business should only have one listing per location on Yelp. If there are duplicate listings for one business, you can report the duplicate pages. Most often you will want to transfer ownership to another individual or share account ownership with someone else while still maintaining access. You can also email bizoutreach yelp.
If you are an existing Yelp customer, you can reach your designated support team by calling the phone number in the upper right corner of your business user account or emailing customersuccess yelp. Or maybe you have a certain perspective worth sharing? Do they offer gluten-free options or it is a family-friendly environment?
Not only is it against our content guidelines , but it may result in your Yelp presence being perceived as untrustworthy.
As a business owner, you should focus on completing your Yelp Page, including as much information as possible—from your business description to photos and photo captions. The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances.
Unless stated otherwise, references to third-party links, services, or products do not constitute endorsement by Yelp.
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