In , General Mills pulled both brands from shelves in Canada. But one thing has changed since the brand was last available here. The new, limited run of Trix is most definitely not for kids. According to Doolan, General Mills is bringing the brand back not to sell it to a new generation of tykes, but to millennials and boomers who grew up with the brand.
Based on success the company has seen with other nostalgic kiddie brands like Count Chocula and Lucky Charms, Doolan believes the limited holiday run of Trix will turn it into a coveted item. In recent years, Genereal Mills has flipped the marketing script on these brands, shifting the target away from children. As it turns out, young Canadians are happy to carry brands from their early years into adulthood.
In fact, the novelty of these brands has become a major selling factor. Last Halloween marked the return of another beloved brand character, Count Chocula. He was back by popular demand, the end result of a consumer-led campaign on Facebook to bring the cereal back to Canadian stores. A study was done on the chemical to evaluate the potential in vitro cytotoxicity being toxic to cells , genotoxicity and effects on DNA repair of human lymphocytes exposed to the dye.
Genotoxicity describes chemical agents that damage the genetic information within a cell causing mutations that may lead to cancer. Scientists used different concentrations of the dye. The results demonstrated that tartrazine has no cytotoxic effects. However, this dye had a significant genotoxic effect at all concentrations tested according to the study. Effects on DNA repair in human lymphocytes exposed to the food dye tartrazine yellow.
Anticancer Res. According to another study it is known to cause allergic reactions such as asthma and urticaria hives , as well as having been the focus of studies on mutagenesis and carcinogenesis due to its transformation into aromatic amine sulfanilic acid used in yellow food dye after being metabolized by the gastrointestinal bowel microflora. Braz J Biol. This study used 45 male Wistar rats that were assigned to a control group A or a treatment one B.
The treatment group received 7. There was a significant increase in the number of lymphocytes and eosinophils of the gastric antrum stomach mucosa according to the authors. A lymphocyte is a type of white blood cell that is part of the immune system.
There are two main types of lymphocytes: B cells and T cells. The B cells produce antibodies that are used to attack invading bacteria, viruses, and toxins. The eosinophil is a specialized cell of the immune system whose functions include: movement to inflamed areas, trapping substances, killing cells, anti-parasitic and bactericidal activity, participating in immediate allergic reactions, and modulating inflammatory responses.
No carcinogenetic changes in any gastric area were observed during the study. But the authors said as tartrazine belongs to the azo class, it is still a possible food carcinogen. In General Mills, the company that makes Lucky Charms announced it would remove all artificial flavors and colors from its cereal over the next two to three years.
Officials said each cereal requires different changes. Join the conversation Load comments. People concerned that bars and restaurants in Toronto not all checking for vaccine passports. Video shows man with service dog being forcefully kicked out of an Ontario restaurant. Wing restaurant associated with DJ Khaled opens in Toronto. Toronto store faces backlash after working with controversial MP Kevin Vuong. Ontario won't lift lockdown restrictions in more venues as planned next week.
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